The results that we gathered from the demographic research that we carried out will indeed have an effect on the final product that we create. This research has shown that indie music is more popular at this time and so would have a better response from the audience than if we were to do a rock song or something like R&B.
We have also asked people that are in our target audience what they like to see and what they would expect from a music video. Using the answers they gave us we would have to make sure that what we make meets their requirements. This would mean that it would be more popular and people would actually want to watch it.
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